In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up communication through technologies as simple as a VoIP router or social media, and as complex as chatbots. In 2020, businesses are utilizing these dynamic communication channels to build and strengthen customer relationships. Social media is used by 3.5 billion people around the world. Not […]
The rise of social media marketing The use of social media is growing at an exponential rate globally and Pakistan is no exception. In fact, in Pakistan, the requirements for social media usage are near perfect. About 65 per cent of our population is under 35 years and 50pc is under 22 years. This means […]
Facebook leans red, TikTok trends blue, and YouTube is a swing state: Here’s how social media usage is linked to the 2020 election Social media is well established as a major factor in American politics, but how voter preferences align with different platforms is less understood. Preferred social media platforms and how one uses them […]
How Entrepreneurs Can Harness The Power of Social Media for Good Technology doesn’t harm, but your uneducated relationship with tech does. Here is how entrepreneurs can use social media to their advantage. “Is there a problem and what is the problem?” a narrator asks his subjects, as they stare off into the distance against an […]
SEO Best Practices When Using GIFs What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here’s everything you need to know when using GIFs in your web content. From BuzzFeed listicles to Twitter clapbacks, GIFs (short for Graphics Interchange Format) are part of the language of the […]
