6 Ways to Grow Your Email Newsletter Using Social Media
6 Ways to Grow Your Email Newsletter Using Social Media
Looking for a faster and more effective way to build your email list? Start with these six social media tactics.
Having an engaged email list is undoubtedly one of the most useful assets you can have as a business owner in the digital age. While popular social media platforms quickly become outdated and search engine algorithms seem to change daily, email addresses stay relatively stable.
As important as an email list is though, growing one is no easy task. You’ve probably heard of the traditional, proven methods of capturing email addresses , from creating pop-up forms to inserting sign-up buttons all over your website , but not many tactics take full advantage of a medium staring entrepreneurs right in the face: social media.
When used properly, social media can be the most effective ways to drum up email subscribers. Here are six ways to do it.
1. Leverage email subscriber data.
Email marketing platforms, like Mailchimp, give users access to detailed analytics and information on subscribers, from gender to age to the states and countries they live in.
By having insight into who makes up your email list, you can also apply this information when targeting people through paid social media advertisements promoting your newsletter. This will save you time and money you’d otherwise have spent figuring this out on your own.
2. Use YouTube pre-roll ads.
We’ve all seen (and probably skipped through) a large number of YouTube pre-roll ads over the years. Yet, as annoying as these ads can be, the success that entrepreneurs like Alex Becker and Sam Ovens have amassed from YouTube ads illustrates the potential power the strategy has for building brand awareness, and capturing emails as well.
One way to increase email subscribers using YouTube ads is to create a video promoting an upcoming webinar you’ll be hosting. After explaining all the reasons viewers should tune into your free webinar, make it mandatory they give you their email address to register for the webinar.
