Eight Digital Marketing Lessons We Can Learn From Tesla

The Covid-19 pandemic has led brands in many industries to rethink, adapt or double down on their strategies for survival and growth. During such times, it’s often helpful to look at the tactics used by other successful companies.

One brand that I think is worth studying and following is Tesla. The electric car company has a reputation for its unique marketing strategy and for disrupting the automotive industry. Here are eight digital marketing lessons I think we can learn from the brand and how you can apply them to your efforts. 

1. Be Authentic

In my opinion, there’s nothing fake about the Tesla brand. From owning its mistakes and failures (Elon Musk once said that starting the company was “idiocy squared”) to sharing Tesla’s secret master plan, every blog post and tweet is real and personable. 

Modern consumers are social media-savvy — they can tell when a brand is being authentic or not. At Qode Media, being authentic is one of our principles for a successful social media strategy. Your content has to be authentic in order to feel authentic. If you make a mistake, own up to it. This will help you earn your audience’s respect. 

2. Simplify The Customer Experience

Unlike with traditional car sales, consumers looking to buy a Tesla don’t have to deal with a lengthy in-person purchasing process. Instead, ordering and configuring a Tesla is as simple as going online.

To simplify your customers’ experience, make interacting with your brand as seamless as possible. One step you can take is making your website more efficient and user-friendly. 

3. Rely On Word-Of-Mouth

Tesla uses one of the most effective methods of marketing: word-of-mouth. The brand’s referral program rewards those who share their experiences with others. Consumers tend to trust recommendations from people they know and trust — friends, co-workers and family members — more than brand-owned channels. 

You can take steps to earn and encourage word-of-mouth. Start by making sure that your product, sales process and customer service are the best you can offer. On the path to gain consumers’ trust, the next steps can be the implementation of a family and friends referral program as well as an engaging newsletter strategy that encourages your advocates to share any updates or good news happening with your company.

4. Connect With The Community

Building connections with the community can be the key to any brand’s success. Tesla has a solid user focus that includes customer forums and an owner club. This allows the company to build loyalty and passion for the brand. This approach also fuels a robust foundation of content that builds on itself and is available for prospective buyers to peruse.

Amid the pandemic, brands that have gone beyond the promotion of their products and services and been involved with the community in various ways — such as donating and raising money to help local healthcare centers and encouraging social distancing in a responsible way — are the brands that seem to have connected with their communities the most.

Read more: www.forbes.com