The K-Shaped Recovery For Brands: Here’s What Will Separate Winners From Losers The ongoing pandemic has set the stage for what many people are calling a “K-shaped recovery” in which there are clear winners and losers — not just at the individual level, but at the corporate level as well. According to Investopedia, “a K-shaped recovery […]
Do the Old Rules of Marketing Still Work? As we hit the homestretch on 2020, I’ve been thinking about what is important to consider as we move to thinking about 2021 and recovering from the pandemic at some point in the new year. One of the topics that consistently comes up to me is: “How […]
Five affiliate marketing and program management trends for 2021 AffiliateInsider suggests five tips for affiliate management to include in your 2021 strategy. As we reach the end of 2020, it is important that we reflect on what we’ve learned in the past year. Things have changed and we’ve all managed to pivot businesses and team […]
Bloggers Are Worth More Than Their Links Everyone wants to rank across all search engines for their desired terms. At a certain point in the evolution of Google search, it became apparent that naturally acquiring links (such as those from bloggers) helped with that goal. That said, algorithms change. So is it still worth it […]
Top 3 Reasons Businesses Fail with Digital Marketing and Social Media [Podcast] Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? If yes, you are not alone. Though many self proclaimed experts […]
