Tag: search engine marketing

Keywords and Digital Marketing

Keywords and Digital Marketing: What Do You Need to Know? One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour […]

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Businesses are pivoting online during lockdowns

Digital marketing mania: A word of caution while businesses are pivoting online during lockdowns Across the nation, various stages of lockdown have returned. This has had the same effect on digital marketers like myself as it did last time: there is a sudden surge in businesses looking to see if they can start generating revenue […]

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Reasons Why SEO Doesn’t Work

10 Reasons Why SEO Doesn’t Work The reasons why SEO doesn’t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here. As someone who has spent a significant part of their career working directly in search marketing, it’s rare that I can’t find a business […]

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SEO Is The Right Choice For Digital Marketing Budgets

Why SEO Is The Right Choice For Tight Digital Marketing Budgets In our day and age, it is simply understood that it is essential that a business has a digital marketing strategy. This is how brands get found by customers today, so if you’re not online, you’re invisible. So, how could any company possibly neglect to […]

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Guide to SEO for Course Creators

The Complete Guide to SEO for Course Creators Develop your evergreen marketing machine to keep selling your online course on autopilot. Does your online course marketing plan look anything like most course launches?: Step 1: Plan the course. Step 2: Create the course. Step 3: What next? Actually, almost all new course creators suffer this problem. You’re an expert in […]

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