Small Business Guide to Hiring a Social Media Manager A social media manager is responsible for creating and monitoring your social media content. Here’s what to look for when hiring one. Social media is an important marketing tool for small businesses, but many organizations find it difficult to manage their social media strategies on their […]
Why Good Ethics Are Now Big Business—And How To Embrace Them Was 2020 the year that “purpose” went mainstream? It’s been an increasingly popular buzzword in big business for a few years now, following on from sustainability, ethics and, before that, Corporate Social Responsibility, but all have suffered from the same problem: a strong whiff […]
Amazon Prime Day boosts small business shopping, too Amazon’s annual shopping bonanza known as Prime Day begins Tuesday. Though, not everyone is excited: Campaign groups have urged shoppers to instead spend cash in small, local shops. They argue the coronavirus pandemic — along with the lockdowns and travel restrictions that followed — has accelerated hardship for […]
How to Avoid Social Media “Pods” and Still Build an Audience There are better ways to grow your following. In the last several years, social media “pods” have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible […]
Digital Marketing Tactics All Businesses Should Use If you’re a business owner, people have probably been talking to you about digital marketing for ages — whether it’s a well-meaning friend or an ad agency on the prowl, you’ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that […]
