Digital Marketing Best Practices For Startups New and innovative brands are launching every day, but the path of success isn’t easy for them because of the rapidly growing competition. Not every new startup can plan for full-fledged marketing (above the line and below the line) as it often requires a significant investment. Startups often have […]
If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed With more channels, more content, more touchpoints, and more tools, coordination is key. When you want a new car, building one from scratch doesn’t figure high on the list of options. You’d need to be a serious expert mechanic to source all the different […]
Should you uninstall your social media apps and switch to ‘wrappers’? The vast majority of smartphones have some kind of social media app installed, be it Facebook, TikTok, Twitter or a combination of all. And yet these apps are known to spy on our activity while drain the phone’s battery. The alternative is something call […]
Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST] The Marketing O’Clock team welcomes the new Google Analytics, attribution improvements in Google Ads, and better Search insights in Google Podcasts Manager. Hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are breaking down the biggest digital marketing news stories of the week. Plus, […]
11 Steps to Validating Your Startup Idea Are you an entrepreneur who has tried out multiple business ideas, but hasn’t yet figured out the perfect idea for your new business? Well, you’re not alone. In fact, many startup founders experience a few failed products before finding success. The best way to avoid falling into this […]
