7 Biggest Social Media Sites in 2020 All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn. With that in mind, how do you choose […]
How a guy create traffic jams on Google Maps Since the app’s launch in 2008, Google Maps has gradually become the go-to navigation tool for millions of people around the world. Whatever your mode of transport, a couple of taps in Maps and you’ll be shown the best way to reach your desired destination. For […]
5 Ways to Use LinkedIn to Power Your Business LinkedIn provides a valuable opportunity to connect with business leaders, decision makers, and high-income earners. LinkedIn should definitely be a part of your business’ social media marketing mix. Discover five ways to use LinkedIn for business. 1. Use LinkedIn as a Networking Tool LinkedIn is an amazing networking tool. […]
Create KPIs to Reflect Strategic Priorities “What do you think of our scorecard?” asked Phil (not his real name), the CEO of the main roads department of a large Australian state. Phil had emailed me his organization’s scorecard of 29 key performance indicators (KPIs) to review ahead of a workshop I was to run for […]
Facebook Used to Be an Essential Marketing Tool An Inc. survey of small-business owners illuminated discontent over data privacy, increasing ad costs, and flagging returns. In 2013, AHS Consulting founder Amna Shah started boosting her business’s presence on Facebook. She and her employees worked to build out a page with information about the Chattanooga, Tennessee-based company, […]
