Influencers are those individuals who have essentially established credibility in a specific area or industry GETTY Chances are even if you don’t “follow” a social media influencer or even totally understand what they do you’re likely to understand the concept. Influencers are those individuals who have essentially established credibility in a specific area or industry. To be […]
5 Ways to Use LinkedIn to Power Your Business LinkedIn provides a valuable opportunity to connect with business leaders, decision makers, and high-income earners. LinkedIn should definitely be a part of your business’ social media marketing mix. Discover five ways to use LinkedIn for business. 1. Use LinkedIn as a Networking Tool LinkedIn is an amazing networking tool. […]
4 Non-Traditional ways that wins customers While traditional forms of content still work, it is good business to produce alternative forms of content that deliver a strong customer experience. Content marketing is a smart strategy to grow your business. And as more businesses are embracing creating original content as a means to connect with the customers they want […]
SAN FRANCISCO (AP) — A group of states led by Texas is expected to announce an investigation into Google on Monday to examine whether the Silicon Valley tech giant has gotten too big and effective at stomping or acquiring rivals. The probe is the latest blow against big tech companies as antitrust investigations ramp up […]
Social media is a double-edged sword, it can destroy and it can build. PHOTO | AFP Earlier this week, a university student struggling to raise school fees used her Twitter account to rally Kenyans to fundraise towards her education, requesting her followers to retweet her post. Her tweet was severally retweeted and eventually caught the […]
