How To Use Twitter Topics To Follow The Subjects You Care About Most Your Twitter timeline is about to become so much more personalized. The social media platform began rolling out a new feature on Nov. 13 that allows you to see all of the top Tweets pertaining to certain “Topics” that you may be […]
Facebook includes Instagram in its transparency report for the first time But information on fake accounts and hate speech is missing Facebook is including Instagram in its transparency report for the first time, releasing data on how the company moderates content related to child exploitation, self-harm, terrorist propaganda, and drug and firearm sales. Notably absent […]
How Mark Zuckerberg plans to make money with Facebook Pay Facebook, one of the world’s most valuable and profitable advertising companies (it also runs a social network), is making a major push into payments. But even as it drives deeper into commerce and digital transactions, Facebook is likely to rely on ads as its main […]
Metrics to Measure Content Marketing ROI. Are you wondering how to measure your content marketing ROI? You’re not alone. In 2019, most content marketers are trying to prove their return on investment (ROI) for what they’re doing. It isn’t enough to create and promote your content nowadays; you also need to measure its effectiveness. In […]
New marketing structures yet to deliver on integration. The top goal for multinational advertisers is to be able to deliver campaigns seamlessly across all channels, but new research from the WFA shows that fully integrated communication remains some way off. A report from the WFA and consultants OxfordSM – Designing for Integration: Global Marketing Communications Organisation […]
