3 Safe Ways to Turn Old Posts Into Fresh Content Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. Learn its SEO benefits and consequences here. Fresh content still is powerful currency when it comes to search. Ever since Google’s Freshness update, the more recent and relevant […]
Metrics to Measure Content Marketing ROI. Are you wondering how to measure your content marketing ROI? You’re not alone. In 2019, most content marketers are trying to prove their return on investment (ROI) for what they’re doing. It isn’t enough to create and promote your content nowadays; you also need to measure its effectiveness. In […]
5 Actionable Strategic-Planning Tips To Boost Business Efficiency. This handful of pointers can prime your business for immense profitability. For every business, whether large or small, being able to plan effectively is crucial for growth and survival in today’s highly competitive markets. Implementation is important, but unless action is properly focused, it’ll yield only minimal results, […]
Engagement rate is a vanity metric that simply doesn’t cut it anymore, here’s three alternative approaches to dig deeper into your audience’s actual engagement with your brand. Should your marketing team care about engagement rates? The short answer is no, marketers need to stop putting so much focus on engagement rates when they measure success. The long […]
Social listening is one of the hottest trends in digital marketing right now – just look at this tweet during Social Media Week LA: (if you’re curious, the first theme was authenticity) Yet at the same time, as is always the case with buzzwords, there’s also a lot of mistrust and misconceptions around the process. What is social […]
