TF-IDF: What It Is & How It Can Help SEO. Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then, immediately, you hear that TF-IDF is so old-school that it isn’t worth any effort. The truth usually […]
Facebook Announces Program to Help News Sites Facebook announced a new feature called Facebook News. Facebook News was created in partnership with the journalism industry. Given Facebook’s popularity, Facebook News may become a significant source of audience growth for publishers. Facebook News Has Five Features Facebook will make the news accessible via a News tab. […]
7 To-Do’s Before Launching a Business Website. These seven steps will increase your ranking on search engines and boost conversions. Launching your new website can be very exciting. You’re about to unveil a new look for your brand. It’s important, therefore, to have everything in place to ensure a successful launch. There are several common […]
Top 10 Tips for Bringing More Traffic to Your Small Business Website. Your small business’s website is one of the most important digital assets you have. But even with a well designed, expertly curated site, you can’t hope to make a real impact unless you can get people to visit it. SEO can help you […]
YouTube Is Erasing History. Under pressure to remove “extremist content,” platforms are purging vital human rights evidence. In war zones, evidence captured on smartphones can provide a path to justice — but platforms like YouTube and Facebook are getting in the way. In the Video Op-Ed above, the Syrian activist and archivist Hadi Al Khatib urges platforms […]
