How to Recruit New Customers–Using the Ones You Already Have Nudging your customers to sing your praises is the best advertising you never bought. But be careful: There’s an art to this ask. When the recession decimated the corporate-gift-market accounts of the Goulet Pen Company, founder Brian Goulet sought out new ideas–and customers–at a fountain pen show […]
What’s the difference between marketing and business development? and why does it matter? Lisa Mclauchlan, group business development director at Estera. (25912046) Lisa Mclauchlan, group business development director at Estera, replies: MARKETING and business development, or BD, whilst similar in many ways, are actually quite different. Marketing is about establishing who you are, what you […]
Spinnova appoints new Business Development Director Spinnova, a sustainable fibre company, has announced the appointment of Pia Qvintus as the new Business Development Director as of 1 October. With her extensive background in fostering and promoting biotech innovation, Ms Qvintus is a great choice to join Spinnova on the verge of its commercialisation phase, the […]
Business development executives join growing sales team Dean Cowens, Jessica Ivison, Tom Johnston And Michael Fulthorpe. Newcastle-based, Activ Technology, has announced the appointment of two business development executives. 22-year-old Tom Johnston from Bedlington and 22-year-old Jessica Ivison from Whitley Bay are the first graduate business development executives to join the company. Activ Technology, which employs […]
An Easy Approach To Content Marketing With the increasing innovation of online advertising, it can be tempting to forego the focused creation of content in favor of spending more time and money on running ads. While it’s true that building a business without ads is challenging, striking a balance between content marketing and ad-based marketing […]
