Is Paid Search Right for Your Business? Before you dive into PPC, evaluate whether or not it makes sense for your brand. As an entrepreneur, you’re probably familiar with SEO (search engine optimization). After all, it’s one of the best ways to boost awareness about your brand and collect new leads. However, you probably also know how […]
An ad, paid for by the Virginia law firm KBA Attorneys, appears to be a nascent product-liability lawsuit against manufacturer Gilead Sciences. Photograph: Facebook Advocates fear such ads could roll back decades of hard-won progress against HIV/Aids and are calling on Facebook to change its policies Since late summer, many LGBTQ+ Facebook users’ newsfeeds have begun to […]
Facebook Expands its Brand Safety Controls for Advertisers Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network. Facebook’s brand safety tools let advertisers specify in which types of publisher content their ads should appear. Advertisers can also create block […]
Music streaming service SoundCloud has just unveiled a new tool for artists with premier memberships called Promote. The tool allows creators to book campaigns that specifically targets audiences, boosting their music to the top of users’ feeds. In line with Facebook and Instagram’s advertising options, targeting options include age, gender, location, device, and genre. SoundCloud Premier allows […]
An Easy Approach To Content Marketing With the increasing innovation of online advertising, it can be tempting to forego the focused creation of content in favor of spending more time and money on running ads. While it’s true that building a business without ads is challenging, striking a balance between content marketing and ad-based marketing […]
