Pinterest adds new personalized recommendations, New related product listings on Pins Pinterest continues its shift away from social media, and towards eCommerce, with the addition of two new product showcase tools which aim to prompt user purchases based on their on-platform behaviors. The first is a new ‘Picked for You’ Pin collection which will appear at the top […]
Last December, TechCrunch reported that Facebook was re-launching its search ads after a five year absence. And this week, access to Facebook’s new search ad option appears to have been significantly expanded, with a range of Facebook advertisers reported that ‘Search’ is now an option within their Ad Placements tools. As you can see in this example, which […]
There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search engines are often overlooked because of low market share. Consider this; Bing powers not only its own searches but Yahoo as well. When combined, […]
Mobile ad tools offer simplified ad creation on mobile. Pinterest marketers can now create ad campaigns on a mobile device Pinterest is making it possible for advertisers to create and edit campaigns with new tools optimized for mobile. The new Mobile Ad Tools build off of the self-serve tools rolled out by Pinterest last year. Mobile ad tools offer […]
For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for service area businesses that offer services in various areas and may not get in-office foot traffic. Implementing a well-orchestrated regional SEO strategy can help extend your impression reach without breaking the bank […]
