Looking for social media movies and television shows that hold up a mirror to our 21st century existence? We’ve rounded up the top movies and TV show episodes that highlight how deeply social media has penetrated our culture. Among them, you’ll find horror films where social media connections turn creepy, documentaries that explore topics like Facebook’s data […]
4 Reasons Amazon ads are better for E-Commerce than Facebook. Put your money where your online retailer is. While Facebook has become one of the world’s largest platforms for e-commerce marketing, this doesn’t mean that it’s necessarily the best pick for your advertising dollars. Yes, Pew Research’s latest data reveals that 69 percent of adults in the […]
LinkedIn provides new tips on choosing Ad Campaign objectives. Late last year, LinkedIn began initial testing of its objective-based advertising approach, which has been gradually rolling out to all businesses over the last few months. The update aims to make it easier for advertisers to select the right targeting options to maximize their on-platform ad campaigns – […]
Social media marketers rejoice. If you head over to Facebook’s Creator Studio app, you’re likely to see a notification like this at the top of your dashboard. Yes, that’s right – native Instagram scheduling, via an official app. Instagram scheduling has long been a headache for social managers, leading to a range of alternative posting options, […]
Engagement rate is a vanity metric that simply doesn’t cut it anymore, here’s three alternative approaches to dig deeper into your audience’s actual engagement with your brand. Should your marketing team care about engagement rates? The short answer is no, marketers need to stop putting so much focus on engagement rates when they measure success. The long […]
