A brand is an association arising in your head when you hear the name of a particular company. It can be anything: office, packaging, social media page, leaflet, etc. As you know, it takes much time to build a strong brand and make it memorable since you should establish a long-lasting relationship with your customers. […]
Facebook’s plans to mint its own digital coin next year will test the company’s consumer credibility. After being savaged for months for its cavalier attitude toward users’ privacy, the social network will be asking those same users to trust its new cryptocurrency. The currency, called “Libra,” will be stashed in a digital wallet, the first product of […]
Companies say that effective project management is critical to organizational growth and success. Furthermore, more than 70% of high performing companies agree to the fact that they are able to successfully complete more than 80% of their projects with better project management. So, project management tools are a big help for digital marketers to work […]
From your emails to social media captions, blog posts and infographics, how your brand’s voice comes across will either encourage or deter your users from interacting with your company again. You may have had one of those terrible experiences where you call a customer service line and find a rather unpleasant person on the other […]
Amazon replicates Pinterest lens with ‘StyleSnap’ feature With Pinterest slowly building upon its eCommerce credentials, Amazon, the reigning eCommerce leader, clearly has no intention of letting the social network steal any of its thunder. This week, at Amazon’s re:MARS 2019 conference, the company has announced a new in-app tool called ‘StyleSnap‘, which will enable users […]
