6 Digital Marketing tricks for the Retail Sector Thanks to the perpetual evolution of digital technology, the retail sector has experienced profound changes in the past two decades. As the lines between technology and humanity continue to blur, there are substantial challenges and opportunities for retailers to address. In this article, we’ll explore current trends […]
It’s been in development for some time, and now, Facebook is launching its own variation of Bitmoji – called Facebook Avatars – which will provide users with an alternate, cartoonish identity, for use in a range of stickers and tools that can be applied across both Facebook and Messenger. The process for creating your Facebook Avatar is simple […]
TikTok is reportedly testing new ad targeting options to lure marketers Looking to strike while the iron’s hot, trending video app TikTok has reportedly been pitching advertisers on a new interest-based ad targeting option, which would enable brands to reach specific subsets of the platform’s young audience in order to maximize the performance of their […]
Instagram has officially announced the launch of its new Branded Content Ads option, which will provide additional ways for businesses to maximize their on-platform influencer partnerships. As explained by Instagram: “Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. 68% of people say they come to Instagram to […]
YouTube announces new partnership with AXS to facilitate concert ticket purchases from videos Given the popularity of music videos on YouTube, it makes sense for the platform to add in more ways for users to purchase concert tickets direct from those clips. Indeed, the majority of the most viewed clips on the platform are music videos. YouTube first […]
