How to develop content your target audience actually wants. In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have […]
There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok is testing sponsored ads that direct users to advertiser’s websites. This […]
ften, our work can seemingly take precedent over everything else in our lives. Our desire to succeed professionally can leave us forgetting about our own well-being. However, creating a harmonious work-life balance is critical to improving not only our physical, emotional and mental health, but also our career health. Chris Chancey, career expert and CEO […]
Every small business should be on Facebook. With more than 2.27 billion monthly users, small businesses can use Facebook in a number of ways to promote services, increase customer support and boost recognition. Using Facebook for business may seem difficult, because its rules and algorithms change frequently. However, with the right strategies, Facebook is one of […]
Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM machine. Account-Based Marketing is an incredibly efficient and effective strategy that is driving substantially greater return on investment for B2B marketers – if it’s done right. In fact, according to a 2018 […]
