The way you interact with customers can truly make or break your business, whether it’s in person or online. The internet has provided another outlet to build your brand – your logo, tagline, products, etc. – that customers can engage with. The increase in businesses’ technological use has created a necessity for digital marketing. It […]
Facebook announced changes geared toward businesses at its 2019 F8 Conference. The social media company is beta-testing features for Facebook Messenger that are designed to help businesses generate leads and improve appointment booking. These changes illustrate Facebook’s enhanced focus on small businesses, as the company recently announced other features designed to help SMBs. Currently, Businesses on Messenger lets consumers […]
If you’ve heard of TikTok, chances are you’ve got a teenager somewhere in your life. The app, launched by Chinese company ByteDance in 2016, has been described as a mashup of Vine, Twitter and Instagram, allowing its 500 million monthly users to create short-form, music-focused videos and edit them with lenses, filters, and AR features. Originally known […]
When it comes to businesses and social media engagement, make sure your account is a dinner party, not a soapbox. Engagement has become the No. 1 goal across every social media platform, because honest engagement equals return customers and better rankings. And while it’s easy to create an account, the challenge lies in creating an active, engaged […]
ince its launch in 2005, YouTube has become a modern media powerhouse, beginning with the development of the first wave of influencers (YouTubers) and, more recently, with the launch of its music streaming platform YouTube Music. Currently, YouTube has more than 30 million daily visitors. Nearly 500 hours of video are uploaded every minute, with more than 2,400 […]
