Going Out of Style? Revamp Your Brand With This Marketing Strategy.

You can use these three tactics to revitalize your brand’s relevancy through experiential marketing. Your brand is your company’s identity, and it’s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand starts to stagnate, bold stakeholders and […]

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5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche

One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies. Influencer marketing is a hot topic in the world of Instagram. Consider, for instance, a man named Eduardo Morales who curates and sells decorative enamel pins, and claims to generate more than $3,500 in […]

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9 Tips for Reigniting Your Marketing Team’s Creativity

Here’s how to get the creative juices flowing when it matters most. Being creative 24/7 can be hard, so it stands to reason that your marketing team is not going to be able spin up amazing campaigns every time on demand. Creative wells run dry and often it requires a refill before the ideas start flowing again. […]

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Google, Facebook and Amazon Are the Only Winners in Ecommerce

Rising advertising costs means falling profits for the ecommerce advertisers. I have been a long-time fan of the ecommerce industry. As offline retailers were struggling to compete with online retailers, many large chains went out of business, and an increasing amount of consumer buying moved online. For a long time, ecommerce startups were printing money in what felt […]

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