Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST] The Marketing O’Clock team welcomes the new Google Analytics, attribution improvements in Google Ads, and better Search insights in Google Podcasts Manager. Hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are breaking down the biggest digital marketing news stories of the week. Plus, […]
11 Steps to Validating Your Startup Idea Are you an entrepreneur who has tried out multiple business ideas, but hasn’t yet figured out the perfect idea for your new business? Well, you’re not alone. In fact, many startup founders experience a few failed products before finding success. The best way to avoid falling into this […]
Small Business Guide to Hiring a Social Media Manager A social media manager is responsible for creating and monitoring your social media content. Here’s what to look for when hiring one. Social media is an important marketing tool for small businesses, but many organizations find it difficult to manage their social media strategies on their […]
Why Good Ethics Are Now Big Business—And How To Embrace Them Was 2020 the year that “purpose” went mainstream? It’s been an increasingly popular buzzword in big business for a few years now, following on from sustainability, ethics and, before that, Corporate Social Responsibility, but all have suffered from the same problem: a strong whiff […]
Amazon Prime Day boosts small business shopping, too Amazon’s annual shopping bonanza known as Prime Day begins Tuesday. Though, not everyone is excited: Campaign groups have urged shoppers to instead spend cash in small, local shops. They argue the coronavirus pandemic — along with the lockdowns and travel restrictions that followed — has accelerated hardship for […]
