How to plan SEO content that actually ranks Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t […]
Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST] The Marketing O’Clock team welcomes the new Google Analytics, attribution improvements in Google Ads, and better Search insights in Google Podcasts Manager. Hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are breaking down the biggest digital marketing news stories of the week. Plus, […]
How to earn your place in Google’s index in 2020 The 4 distinct types of indexing problems and how to identify them. The game has changed. On average, 15-20% of your URLs are not indexed by Google. This is on top of partial indexing issues for pages that are actually indexed. Partial indexing is when your URL […]
Majority of chains call local-digital marketing an ‘untapped opportunity’ But 77% of multi-location brands complain executing locally at scale is very challenging. When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because […]
