The New SEO Rules For 2020: It’s No Longer About The Backlinks SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity — all things that are tough to come by in today’s society. SEO is the smart person’s game. It’s a classic tortoise-and-hare […]
10 Mistakes People Make When Starting a Digital Marketing Agency Focus on showing customers the value you bring to the table, gain their trust and make them see you’re the expert they need. Starting a new business comes with unique challenges, and those first years are essential to your long-term success and growth. If you’re starting a digital […]
Why TikTok deal could mean big growth for Walmart’s ads business KEY POINTS Walmart confirmed over the weekend it had tentatively agreed to purchase a 7.5% stake of TikTok in the U.S. It could be a boon for the retailer’s tiny but growing advertising business. Walmart confirmed over the weekend it had tentatively agreed to purchase a […]
5 Decisions That Will Increase Your Chances Of Building A Successful Startup Turning an idea into a valuable solution that makes a difference is a feeling that is worth every sleepless night, but how many of those nights are you willing to take before calling it a night? These five tips will help you build your […]
Digital Marketing Is Like Baseball; Mostly The Catching Part I love digital marketing. I’ve been a digital marketer for 25 years, since 1995. But I hate what’s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I’ve written about this elsewhere [1, 2] so I won’t belabor the point […]
