Digital marketing boss liked his office so much he bought the block Relocating Unity would have cost £20,000 so it made sense to buy the building and stay put Unity managing director Pete Frost outside the Millstone Lane offices The owner of a digital marketing agency has taken the plunge and bought the offices he […]
How To Retain Your First Startup Product Users Proving that the product can provide consistent value to the customer is as important as attracting the customer. Here are three customer retention tips that will help you launch a product designed to attract and keep the customer.GETTY At the idea stage, most founders are focused on building […]
3 Safe Ways to Turn Old Posts Into Fresh Content Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. Learn its SEO benefits and consequences here. Fresh content still is powerful currency when it comes to search. Ever since Google’s Freshness update, the more recent and relevant […]
A Well-Planned Company Pivot Can Save Your Business Take it from Twitter and Starbucks, among others: A slight tweak to your model can make all the difference. Sometimes in business, something just isn’t working, despite the best efforts of everyone involved. This is when founders have a choice: Either close up shop, or consider a strategic pivot into […]
Free Tech For Black Founders Initiative Saves Startup Aiming To Help Small Businesses Peep Connect cofounder and CEO Valentine OsakwePEEP CONNECT Out of the economic and social impact of the coronavirus pandemic, young Black founders Valentine Osakwe and Zerryn Gines found opportunity. The team launched Peep Connect, a customer insight and analytics platform for small […]
