4 Ways to Build a Culture That Supports a Future-Proof Business How do you create a sustainable, long-term business? Start with your employee culture. “Maintaining an effective culture is so important that it, in fact, trumps even strategy.” This quote from Harvard Business School professor Howard Stevenson makes me wonder: How many of us have ever worked in a […]
What do writers gain – and lose – when they eschew social media? You won’t find Maggie O’Farrell, Women’s Prize winner, on Twitter. Perhaps she’s on to something Author Maggie O’Farrell is a social media refusenik who has the confidence to let her work speak for itself. Photograph: Martina Bocchio/Awakening/Alamy Stock Photo last week, when […]
8 Silly But Harmful SEO Mistakes Even Professionals Make There’s plenty of room for things to go wrong in SEO. Here are eight seemingly small yet damaging mistakes professionals should watch out for. Kicking yourself because of a recent SEO oversight? You’re not alone. SEO has become a complex field that simply getting down the […]
Three Essential Digital Marketing Channels In 2020 To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take a step back and reevaluate their marketing strategies to adapt to a suddenly changed landscape. Many companies […]
5 Honest Truths About Starting A Business When it comes to starting your own business, don’t be generic. After graduating from college, I’d wake up at six in the morning with one question in mind: Should I go all-in and focus exclusively on entrepreneurship — consequences be damned? Or look for a full-time job that gave me a […]
