How the Team-Building Business Has Reinvented Itself in the Pandemic Businesses nationwide are struggling to stay cohesive and stress-free while working from home. These leaders are looking for solutions. Kelly Leonard knows a lot of team-building games from his job at the famed Chicago-based improv troupe, the Second City. But his new favorite starts with everyone on Zoom writing down […]
This Billion-Dollar Brand’s Covid Strategy: Act Like a Startup Again Austin-based jewelry and home decor seller Kendra Scott reminds herself that there are lessons in every challenge and that the customer is always the boss. Kendra Scott had 2020 planned out for her eponymous jewelry and home decor company when all of her plans–along with those of […]
5 Things You Can Do Right Now to Prepare for the Post-Coronavirus Business World Social distancing. Telemedicine. Self-quarantine. These are all words that at the start of 2020 weren’t part of our vocabulary, but several months into the new decade we are all hearing and using them daily. There is no denying that the coronavirus outbreak has […]
Best Practices for Marketing During and After COVID-19 Marketers need to proceed with caution and empathy. A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing […]
7 Financial Lessons the Crisis Will Teach Us And how we can use those lessons to be smarter moving forward. The text messages, DMs, and emails rapidly arrived, all of them expressing a similar concern: My finances are in trouble. In seemingly just a few weeks’ time, our world was turned upside down. A public […]
