3 Dangerous Management Beliefs You Need to Immediately Destroy. Replace these concepts with a new leadership code and success will follow. Much of great leadership is getting the logistics together well–that is, figuring out the how of whatever it is you need to accomplish. But the beliefs or philosophies you hold dictate your interactions and decisions, too, and some management ideas […]
3 Different BrandsTeach Us About Reputation Management. Your brand’s reputation is its most valuable currency. Here are three powerful lessons from Berkshire Hathaway, Google, and Dippin’ Dots for not only sustaining your brand’s good name but also for actively elevating it. When it comes to reputation management, the greatest risk lies not in making a […]
How Strategy Is Differentiating Brands in a Sea of Products. Lesser-known brands need a differentiator to succeed, and strategy is a resource-efficient way to set a brand apart. Small businesses with fewer than 100 employees make up 99.9 percent of American businesses. There are currently 30.2 million American small businesses in operation, with new ones starting […]
The Importance of Creating a Multichannel Marketing Strategy. Utilizing multiple channels throughout a campaign can help you improve connections, leads and conversions. As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on […]
