How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing. Content marketing can be a concept many fail to understand — and it’s not surprising why. The definition and expectations surrounding content marketing seem to be always changing. In the early days of content marketing, […]
Q4 Strategy Pivots for Marketers to Consider. Are we falling outside the sphere of influence? Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing a significant return on investment (ROI) from partnerships with content creators. […]
How to use stories to engage, persuade, influence, and entice. Storytelling as a Marketing Strategy. Some psychologists encourage their patients to write their life experiences as stories to promote understanding and open the door for a greater sense of self-acceptance. As a marketing expert, I recommend the same form of therapy for brands. Through storytelling, a brand can bring customers […]
Deciding when to quit your full-time job and commit to your passion can be difficult. Here are some signs that the time is right. 4 Signs It’s Time to Turn Your Side Gig Into a Full-Time Business. Well over 40 million people in the U.S. have a side hustle, in part because you can set up your own […]
Small Ways Any Size Company Can Make a Big Difference in the World. Don’t feel powerless against this world’s problems. If you know how, even small companies can make an outsized difference. Sometimes it can feel like the world is falling apart all around you. HIV is threatening populations already ravaged by heroin, the environment is […]
