After defining your goals, you will need to establish your key performance indicators or KPIs for your campaigns. Tools like Google Analytics should come into play here, and you can start by taking a closer look at your website to evaluate your audience, find out where most of your traffic is coming from, and how your content is performing. You can even check out your competitors using Google Benchmarking Reports, whose data can help you make adjustments to your strategy vis-à-vis the competition’s.

Keep in mind that you need to be very specific when establishing your KPIs. The metrics and results that you identify have to be measurable, achievable, and realistic in scope, and Google Analytics can help you do all that, and more.

Steps To Successful Digital Marketing For Your Business