15 Awesome Examples of Social Media Marketing

The best social media campaigns have one thing in common – they engage people. Here are 15 outstanding examples of campaigns that did just that.

The best social media campaigns all have one thing in common:

They engage people and make them talk.

Social media can be used to inspire, enrage, amuse, and sell loads of stuff.

Even in what has basically become a pay-to-play channel, marketers continue to find creative ways to increase their visibility and reach, while simultaneously conveying their brand’s message.

You can measure the buzz around a social media campaign with a social listening tool.

It becomes easy to see how many people are talking about your campaign, and what they think about it.

So which brands are successfully tapping into the desires and needs of their target audience on social media?

This post puts together 15 outstanding examples of social media campaigns you need to see.

Some are fun, some are inventive, some promote worthy causes, but all of them do an awesome job of helping the company’s bottom line.

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1. Gillette’s ‘The Best Men Can Be’

Platform: YouTube

When: 2019

Campaign Outline

In January 2019, Gillette launched a social media campaign aiming at a modern interpretation of manhood.

The short film posted exclusively on YouTube depicted several cases of men struggling with traditional masculinity that Gillette itself used to glorify: the fear to show their emotions, sexual harassment, bullying others.

Then the film shows several examples of positive masculinity, such as standing up for others, caring for your loved ones, and so on.

The campaign was clearly inspired by the #MeToo movement.

On their Instagram, the company also posted positive male role models with short stories about their journey in the world:

• Organizers.
• Community leaders.
• Non-profits’ CEOs.

Read more: searchenginejournal