Super Simple Social Media Marketing Tips to Beat Your Competition

Social media is a powerhouse in the marketing world; both effective and reasonably priced. Since the eruption of digital marketing in the past 10 years, companies shift more of their marketing budget to social media and using the community built across social media platforms to engage people and beat their competition. Today, we’ll share some super simple social media marketing tips you need to kickstart your marketing online this winter and beat the heck out of your competition.

How social media delivers ROI

When you think about organic social media marketing, what we call owned and earned social media, ROI originates not from advertising, but from building a community of connections interested in your brand and its products. Beyond just creating a large following, you must achieve engagement for your social media marketing efforts to pay off.

Engagement

When your community engages with a post, through liking, commenting, sharing, ReTweeting, etc, the message reaches your community’s connections to amplify your messaging. Check out the image below to see how you can reach a massive audience by engaging average users.

Starting with a respectable 2 million connections and assuming each connection has an average number of network connections (ie. Friends, followers), which is 388 Friends, on average, per user, you quickly reach 1.2 billion users or nearly half of Facebook’s number of active users (2.7 billion).

Trustworthiness

When you consider that users consider posts shared or liked (or ReTweeted, Re-Pinned, etc), more trustworthy, acting as virtual word-of-mouth, you see the effect of this engagement offers not only more reach but, likely, more conversion, social media marketing is one of your best friends.

User-generated content

User-generated content, or UGC, goes beyond engagement with your brand to reflect posts generated by your community. This UGC offers all the advantages of engagement shown earlier in this post, along with other valuable outcomes including the fact that UGC reduces the strain on your staff to produce content, UGC provides unique value by answering questions and providing tips for using your products, and, maybe most importantly, a strong group of brand advocates (or ambassadors) is available to provide assistance to users around the clock, something you can’t do easily alone.

Read more: www.business2community.com