How the Average Person Can Actually Start An Online Business (and Scale It Into Something Real)

How to utilize low-risk businesses to gain the ability to grow your personal financial resources.

I swear to tell the truth, the whole truth and nothing but the truth. 

This isn’t another “how to start a business” article that’s going to leave you with generic tips and general information that sounds good on the surface but provides you no real actionable advice. 

Rather, this article is raw, action-packed and may scare some of you. Continue reading at your own discretion. 

A 2018 study from Bankrate revealed that only 39% of Americans could have enough savings for a $1,000 emergency fund and 44% couldn’t cover a $400 out-of-pocket emergency expense. 

Starting a business can be a difficult task regardless of your financial status, but the degree of difficulty climbs much higher the lower you are on the economic class scale.

If you happen to be an average person, with an average bank account, a normal job, a family to feed and bills eating up a large percentage of your earnings, then the deck is stacked against you. 

Why?

It takes money to make money. Online sales are all about eyeballs. How many people can get you to see and interact with your offers?

I tell my eBook students — “youcan write the best book in the history of the universe, but if no one ever sees it, you’ll never get a sale. On the other hand, you can publish the worst book ever published and with the right marketing techniques and finances to back it, you’ll get some initial sales, at least until you get a few bad reviews.”

If you start your own website, open a Shopify store, sell on Amazon, social media or any other online marketplace, you will be paying for those eyeballsthrough either advertising or fees. Sometimes both. The only potential exception would be those with a large and active social media following.

Long story short — if you are the average person without a legitimate budget, you’re kind of screwed. 

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