As a strategy and leadership coach, I spend a lot of time with CEOs and leadership teams developing their strategy and planning for the company’s future. Long term success doesn’t happen without a clear market positioning and roadmap for implementing key activities to drive success. However, all of that work can be undermined by a lack of core management skills on […]
People are obsessed with the idea of success because it’s often the most visible indicator that they’re the best in the world at what they do in life. Our idea of success may be measured by money, sex, or power. For others, it may mean having a positive impact in the world. While everyone’s definition […]
Pinterest Announces New Business Profile Format, Shop the Look Collection Ads. It’s beginning to look a lot like Christmas… I mean, not in terms of snow and colored lights just yet, but definitely in terms of the steady stream of new features being rolled out by social media platforms as they seek to tie their […]
SEO tricks: 16 ways to outrank your competitors Learn how to tweak your SEO strategy with this guide. A competitive analysis is a critical part of any businesses marketing plan. A well-reasoned competitor analysis will structure your whole marketing strategy and position your business for future success. Having a better understanding of the competitive landscape, […]
Snapchat Expands Ad Length Limits, Announces New Ad Formats Snapchat is getting its business processes on the right track, and building a more sustainable, profitable company. A big part of that now lies in maximizing audience attention, and showing that Snapchat can be a viable platform for driving consumer action. And on that front, Snapchat has […]
