A founder’s guide to effectively utilizing feedback — even from impossible-to-please, difficult people. On a recent Thursday evening, I tried out a new San Francisco restaurant serving California cuisine. A diner at a nearby table was not happy. I overheard him complaining all night — the lights were too dim, the room too warm, the music too […]
In the modern-day landscape of saturated online content, it’s no longer enough to just build your site and wait for people to visit it. You must be proactive at promoting your site and your brand online. Admittedly, this is much easier said than done, especially because not everyone has the financial capability to throw into […]
Why 2019 and 2020 will be great vintage years for investing in the UAE and KSA. To survive and thrive, consumer-facing businesses in the UAE and KSA will need to be managed much more professionally and tightly than they were in the past. Four years ago, I wrote an article calling the peak in the investment […]
Last December, TechCrunch reported that Facebook was re-launching its search ads after a five year absence. And this week, access to Facebook’s new search ad option appears to have been significantly expanded, with a range of Facebook advertisers reported that ‘Search’ is now an option within their Ad Placements tools. As you can see in this example, which […]
Engagement rate is a vanity metric that simply doesn’t cut it anymore, here’s three alternative approaches to dig deeper into your audience’s actual engagement with your brand. Should your marketing team care about engagement rates? The short answer is no, marketers need to stop putting so much focus on engagement rates when they measure success. The long […]
