Digital Marketing Best Practices For Startups New and innovative brands are launching every day, but the path of success isn’t easy for them because of the rapidly growing competition. Not every new startup can plan for full-fledged marketing (above the line and below the line) as it often requires a significant investment. Startups often have […]
If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed With more channels, more content, more touchpoints, and more tools, coordination is key. When you want a new car, building one from scratch doesn’t figure high on the list of options. You’d need to be a serious expert mechanic to source all the different […]
Small Business Guide to Hiring a Social Media Manager A social media manager is responsible for creating and monitoring your social media content. Here’s what to look for when hiring one. Social media is an important marketing tool for small businesses, but many organizations find it difficult to manage their social media strategies on their […]
Why Good Ethics Are Now Big Business—And How To Embrace Them Was 2020 the year that “purpose” went mainstream? It’s been an increasingly popular buzzword in big business for a few years now, following on from sustainability, ethics and, before that, Corporate Social Responsibility, but all have suffered from the same problem: a strong whiff […]
Amazon Prime Day boosts small business shopping, too Amazon’s annual shopping bonanza known as Prime Day begins Tuesday. Though, not everyone is excited: Campaign groups have urged shoppers to instead spend cash in small, local shops. They argue the coronavirus pandemic — along with the lockdowns and travel restrictions that followed — has accelerated hardship for […]
