Update Your LinkedIn Profile to Start a Business If you are looking for a professional change, your professional profile has to change, too What if your LinkedIn profile is perfect for conveying what you do now, but not what you want to do? What if you want to do something new — like start a business? I […]
How to get a strong content creation strategy Content marketing has a higher chance of success when a company has built a plan around it. Many companies do not have a content creation strategy. A company’s content marketing efforts without a strategy is like shooting arrows in the dark. Steps For Creating A Content Strategy […]
How To Develop A Killer Marketing Strategy I am all about strategy. Working smarter, not harder, has always been my motto, and in the world of marketing, having an effective strategy is the No. 1 way to do just that. In my experience, these six steps have been at the core of every killer Marketing […]
Walmart’s new social media strategy Walmart is employing a new social strategy to be more reactive in real time with a new more conversational brand voice. Doing so isn’t simply about being part of the social conversation online but to help the business. The retailer enacted this social change with the recently launched “Famous Visitors” […]
Bridge the Gap from Business Idea to Startup First-time entrepreneurs think their innovative idea was the hard part. In reality, your challenge has just begun. One thing I have learned the hard way in business is that implementing new ideas is usually much more difficult than conceiving the idea in the first place. That’s why I caution […]
