5 Ways to Use LinkedIn to Power Your Business LinkedIn provides a valuable opportunity to connect with business leaders, decision makers, and high-income earners. LinkedIn should definitely be a part of your business’ social media marketing mix. Discover five ways to use LinkedIn for business. 1. Use LinkedIn as a Networking Tool LinkedIn is an amazing networking tool. […]
Create KPIs to Reflect Strategic Priorities “What do you think of our scorecard?” asked Phil (not his real name), the CEO of the main roads department of a large Australian state. Phil had emailed me his organization’s scorecard of 29 key performance indicators (KPIs) to review ahead of a workshop I was to run for […]
Facebook Used to Be an Essential Marketing Tool An Inc. survey of small-business owners illuminated discontent over data privacy, increasing ad costs, and flagging returns. In 2013, AHS Consulting founder Amna Shah started boosting her business’s presence on Facebook. She and her employees worked to build out a page with information about the Chattanooga, Tennessee-based company, […]
How the Landscape Has Changed From 2010 to 2020 Cheers to all we’ve accomplished in the era of “likes.” It’s funny to imagine our lives 10 years ago — especially when it comes to digital marketing. Pop culture was marked by Jersey Shore and the new Apple device: the iPad. In my career, I had just founded […]
3 Digital Marketing Trends To Focus On In 2020 As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. The landscape of marketing is constantly changing, and if you don’t keep up, you’ll miss out on ways to bring your business to new heights. Forward-thinking strategies will drive traffic to […]
