Start Your Social Media In 2020 It’s the beginning of the new year, and not only that; it’s 2020, which has a particularly daunting — or awesome — ring to it, depending on how you look at it. At the start of the year, everyone is certain to rally around the traditional resolutions, like eating […]
5 Social Media Marketing Mistakes Social media marketing is a strategy employed by many companies. One of the biggest complaints I hear from businesses is that they’re not having much success on social media. The thing is that certain social media marketing mistakes can cause brands to fail. I’ll be addressing several issues that may […]
3 Steps Social Media Marketing The other day, a friend reached out to me and asked this simple question: “What are the major mistakes you see entrepreneurs making in their social media marketing, and what should they be doing instead?” When I look back at all of the mistakes I’ve made in business and marketing […]
Ahead Of Market Avalanches! I am sure that like me, the reader of this column was inundated between the beginning of November and the end of December by letters and economic outlooks from all variety of financial pundits. Let me be the first one to offer my condolences, since it is highly likely that none […]
Sheet For Marketers In 2020 It’s predictions time. And very rightly so. For most companies whose fiscal year matches the calendar year, the planning cycle is complete. Budgets have been allocated, and teams are getting ready to execute. This also means certain assumptions have been made with regard to the business and key functional areas. […]
