LinkedIn provides new tips on choosing Ad Campaign objectives. Late last year, LinkedIn began initial testing of its objective-based advertising approach, which has been gradually rolling out to all businesses over the last few months. The update aims to make it easier for advertisers to select the right targeting options to maximize their on-platform ad campaigns – […]
LinkedIn upgrades campaign manager with 3 new objectives Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants. If you don’t recall, LinkedIn first introduced a new integration with Google Campaign Manager back in October of 2018. This integration allows marketers to better manage their LinkedIn ad performance alongside all their other campaigns. Given […]
LinkedIn is adding three new ways for marketers to achieve their advertising goals. Using Campaign Manager, marketers can now optimize their LinkedIn marketing campaigns for the following objectives: Brand awareness: Increase share-of-voice through top of funnel campaigns that charge by impressions. Website conversions: Optimize campaigns for specific website actions, like purchases or event registrations. Job applicants: Ads can now be […]
LinkedIn updates job search tools, releases new usage stats While Instagram is currently seeing the most hype in the social media world, LinkedIn, the professional social network, is quietly building upon its own success, and boosting its functionality and options to cater to increased demand. According to LinkedIn: “The LinkedIn community has never been stronger, with […]
Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months. LinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab will list all the native Sponsored Content ads a company […]
