CMO.com publishes insights, expertise, and inspiration for and by customer experience professionals. If these articles—our most popular, still-resonating content in 2018—are any indication, topics including experience design, artificial intelligence, mobile, e-commerce, and leadership will remain at the center of executives’ radar screens going forward. The same goes for emerging technology, measurement, and agile marketing methodologies […]
Executing on a people-first strategy means respecting customers’ privacy while at the same time delivering the unbroken experiences they expect. Digital leaders are working across their organizations to assemble the seamless, intuitive, and highly flexible interactions that generate the lifetime value their brands need. The key: ingraining mobility into every decision they make. People-First Is […]
“Nothing ever becomes real till it is experienced.” ―John Keats Who would have ever thought the words of English poet John Keats would continue to ring true almost 200 years after they were written—especially for businesses? Indeed, a Forrester Consulting study commissioned by Adobe in April found that 80% of business decision makers said improving their company’s customer […]
