Metrics to Measure Content Marketing ROI. Are you wondering how to measure your content marketing ROI? You’re not alone. In 2019, most content marketers are trying to prove their return on investment (ROI) for what they’re doing. It isn’t enough to create and promote your content nowadays; you also need to measure its effectiveness. In […]
Here is How CMOs Can Define Their Role. The job of the CMO has been undergoing seismic changes in role and responsibility due to advancements in marketing technology (martech), data and social media. No longer is content production enough. The chief marketing officer (CMO) must be able to “market with purpose,” with a direct, measurable […]
Top 10 B2B Digital Marketing agencies in New York (NYC) As times change, technology brings with it novel ideas. It’s no surprise that all aspects of our lives are being influenced. Recently, entrepreneurs have witnessed various improvements. New business concepts are evolving, with the latest inception being digital marketing. So, companies need to hire in-house […]
