How to Create the Optimal Website Structure The structure of your website influences the experience of the people who visit it. I often find myself wanting to leave a website when it becomes challenging to find the information I am looking for. And this is what you want to avoid at all costs. To start […]
How to Write Content for Answers Using the Inverted Pyramid – Best of Whiteboard Friday If you’ve been searching for a quick hack to write content for featured snippets, this isn’t the article for you. But if you’re looking for lasting results and a smart tactic to increase your chances of winning a snippet, you’re […]
On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking set, we measured a drop […]
It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to search for airline flights, hotels, restaurants and other locations on its search engine. […]
SEO tricks: 16 ways to outrank your competitors Learn how to tweak your SEO strategy with this guide. A competitive analysis is a critical part of any businesses marketing plan. A well-reasoned competitor analysis will structure your whole marketing strategy and position your business for future success. Having a better understanding of the competitive landscape, […]
