Tag: SERP

Ways to Turn Old Posts Into Fresh Content

3 Safe Ways to Turn Old Posts Into Fresh Content Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. Learn its SEO benefits and consequences here. Fresh content still is powerful currency when it comes to search. Ever since Google’s Freshness update, the more recent and relevant […]

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You Need A Long-Term SEO Strategy

Why You Need A Long-Term SEO Strategy Search engine optimization is a strategy that can certainly bring results. With your site crawling up the rankings, more visitors will arrive to be converted into customers. That’s your goal and you know SEO can get you there.  Yet there is no guarantee of this, especially not if […]

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Google Algorithm Update 2020

Google Algorithm Update 2020 Optimize for voice and stay focused on quality content for best Google search rankings. Has your traffic has shifted noticeably in the past month and you can’t figure out why? Google’s most recent core update in September brought new changes to their search algorithm, ever more finely tuning the way their mind spiders […]

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Google Review Stars Drop

On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking set, we measured a drop […]

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