How Businesses Can Leverage the Power of TikTok

There is serious potential beneath all the frivolity.

If you want your own business to grow and prosper as the world reopens and a new sense of normalcy settles in, getting to know TikTok is a good first step. The video-sharing platform has emerged from relative obscurity to become one of the leading social media companies in the world, and one of the most business friendly for entrepreneurs who know how to make it work. 

TikTok is particularly custom-made for personal-brand building, and many entrepreneurs are using it in just that way. By way of example, in a scant three and a half months, one top TikTok chef has amassed an army of more than a quarter million loyalists, all hungry for new content. This rising foodie star is Nadia Caterina Munno, but her quarter million TikTok fans know her simply as The Pasta Queen. 

The Pasta Queen’s Social Strategy

Always start with the brand backstory, and for Munno, that means being born to cook pasta. She is a true descendant of Rome, and pasta-making is in her blood. In the 1800s, her great grandparents owned a pasta factory just an hour and 20 minutes south of the Italian capital. To this day, Nadia’s family still has the nickname “The Macaronis.”

The online world, however, did not come as naturally. As Munno shares in an interview, “I’ve never been into technology. Honestly, I learned my video editing and uploading mastery by sheer force of will. Today, I edit all of my videos and credit the growth to a combination of drive, purpose and incentive. I truly believe that is where true talent comes from.”

Cynical entrepreneurs may say that the rapid rise of The Pasta Queen and her newfound internet stardom is simply a matter of luck. They may argue that she was simply in the right place at the right time, and that her success will be difficult, or even impossible, to replicate.

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