6 Tools You Need to Boost Sales on Social Media

The right combination will make social selling a lot easier.

Social media channels are great for building brand recognition, improving your reputation, and increasing awareness of your products or services. But social selling, the term used for actually closing a sale on social media, takes a little extra effort. Research by Sprout Social found that among B2B marketers surveyed:

• 44% have generated leads through LinkedIn.
• 39% have generated leads through Facebook.
• 30% generate leads through Twitter.

With the right tools and strategy, 89% of top-performing salespeople report that social networking sites are an important part of closing deals. These 6 tools you need to boost sales on social media.

Nimble

Nimble is a customer relationship management (CRM) platform that powers up your social media channels for better social selling. The tool can be used to organize leads and keep track of your social media interactions, as well as emails and sales calls. Nimble syncs conversations across LinkedIn, Facebook, Instagram, Twitter and more to show your sales team the complete communication history with an individual: from emails and messages to notes and calendar events. Use your social media channels to expand leads and initiate conversations. Once a lead becomes warmer, Nimble can help you move the conversation from a social media platform to in-person, eventually closing a sale.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is one of the more popular social selling tools, and for good reason. Companies that use Sales Navigator see a 5% increase in win rates with 35% larger deals. It’s the perfect match for a social media platform where users are already in business mode. Unlike sites like Facebook and Twitter, LinkedIn is designed for professional networking. Sales Navigator makes it easy for your sales team to find, contact and build relationships with prospects, referrals and customers. Get lead recommendations, see key insights from your outreach efforts and personalize your outreach starting from LinkedIn’s customizable templates. Sales Navigator can be expensive, however, with plans starting at $64.99/month and increasing from there.

Read more: https://www.inc.com/chamberofcommerce/social-media-selling-tools.html?cid=search