Notes from a female founder: Boosting female representation in the startup world Being a founder is challenging enough but being a female founder even more so. For centuries, the image of ‘the entrepreneur’ has been that of a white man, with entrenched stereotypes of what he looks and sounds like, and how he behaves. Female […]
6 Tools You Need to Boost Sales on Social Media The right combination will make social selling a lot easier. Social media channels are great for building brand recognition, improving your reputation, and increasing awareness of your products or services. But social selling, the term used for actually closing a sale on social media, takes […]
4 Link-Building Ideas to Boost Your SEO Don’t resort to spammy backlinking strategies. Links can be one of the biggest influencers of your SEO, but unfortunately, link building isn’t always in your control. As a marketer, I have clients constantly asking me if buying links or listing their services on online directories is worth their time. The answer I […]
