Why TikTok deal could mean big growth for Walmart’s ads business KEY POINTS Walmart confirmed over the weekend it had tentatively agreed to purchase a 7.5% stake of TikTok in the U.S. It could be a boon for the retailer’s tiny but growing advertising business. Walmart confirmed over the weekend it had tentatively agreed to purchase a […]
5 Decisions That Will Increase Your Chances Of Building A Successful Startup Turning an idea into a valuable solution that makes a difference is a feeling that is worth every sleepless night, but how many of those nights are you willing to take before calling it a night? These five tips will help you build your […]
Digital Marketing Is Like Baseball; Mostly The Catching Part I love digital marketing. I’ve been a digital marketer for 25 years, since 1995. But I hate what’s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I’ve written about this elsewhere [1, 2] so I won’t belabor the point […]
15 Awesome Examples of Social Media Marketing The best social media campaigns have one thing in common – they engage people. Here are 15 outstanding examples of campaigns that did just that. The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, […]
How Often Should You Perform Technical Website Crawls for SEO? Website crawls are important for maintaining strong technical SEO. This case study from FOX.com shows the benefits of a ramped-up web crawling cadence. Any seasoned SEO professional will tell you how important website crawls are for maintaining strong technical SEO. But here lies the better questions […]
