3 Safe Ways to Turn Old Posts Into Fresh Content Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. Learn its SEO benefits and consequences here. Fresh content still is powerful currency when it comes to search. Ever since Google’s Freshness update, the more recent and relevant […]
A Well-Planned Company Pivot Can Save Your Business Take it from Twitter and Starbucks, among others: A slight tweak to your model can make all the difference. Sometimes in business, something just isn’t working, despite the best efforts of everyone involved. This is when founders have a choice: Either close up shop, or consider a strategic pivot into […]
Free Tech For Black Founders Initiative Saves Startup Aiming To Help Small Businesses Peep Connect cofounder and CEO Valentine OsakwePEEP CONNECT Out of the economic and social impact of the coronavirus pandemic, young Black founders Valentine Osakwe and Zerryn Gines found opportunity. The team launched Peep Connect, a customer insight and analytics platform for small […]
The New SEO Rules For 2020: It’s No Longer About The Backlinks SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity — all things that are tough to come by in today’s society. SEO is the smart person’s game. It’s a classic tortoise-and-hare […]
10 Mistakes People Make When Starting a Digital Marketing Agency Focus on showing customers the value you bring to the table, gain their trust and make them see you’re the expert they need. Starting a new business comes with unique challenges, and those first years are essential to your long-term success and growth. If you’re starting a digital […]
