8 Helpful Tips to Choose the Right Keywords to Optimize For Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for. […]
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. Migrations can come in different forms, but the more common ones we encounter include: Restructuring URLs. Changing protocol […]
If you work in social media marketing, it may seem like everyone is talking about the importance of social listening (or social media monitoring). However, if you’ve never used social listening in your marketing strategy, it might be difficult to know where to start. And even if you already use a social media monitoring tool, […]
With more than 2 billion logged-in users every month, YouTube is one of the most popular and powerful social media platforms out there. People spend over a billion hours on YouTube every day. So, it’s hardly surprising that YouTube marketing has assumed a prominent position in almost every digital marketer’s arsenal today. The challenge most marketers face, […]
This Year’s Best Christmas Adverts in the United Kingdom A year ago, I put a lump of coal in the stocking of John Lewis & Partners, a chain of high-end department stores that operate throughout the United Kingdom, for creating its 2018 Christmas advert, “The Boy and The Piano.” If you are curious about why […]
